True Elizabeth.

Casually elegant bouquets.

Betsy has always been my nickname. My real name is Elizabeth.

After a successful career as a marketing and brand strategist, I’m digging in and making my true passion a reality: arranging and designing flowers for others.

Thus, True Elizabeth.

Growing up in California, one of my first jobs was at a florist. You might say the seeds were planted then and there, overcome by the whole sensory experience of tailor-making bouquets, experimenting with color and contrast. As I furthered in my career as a marketer and a mother of two, I always kept floristry as a creative pursuit, always enamored with the nurturing, care, and endless possibilities of every arrangement. This led me to take floral design classes and graduate from Flower School New York.

The arrangements I make are casually elegant bouquets. It isn’t about coloring within the lines, but rather making whimsical, playful arrangements that are beautiful and always unique and personal. Using flowers from my own cutting garden, the local flower farms of the North Fork, and quality wholesalers when particular flowers are needed, every arrangement is made with the intention of keeping things local to Long Island’s North Fork—my little corner of the world.

There’s a misconception that a bouquet is a quick and easy gift, and yet those who believe this overlook the thought and passion that goes into every arrangement and the intent of gifting a tailor-made, living work of art to a loved one. This has always been my draw and approach to my arrangements, and it fills me with pride that I may share my true passion with you.

This is True Elizabeth.